At Twenty5Eight we understand how critical it is to train both our own staff and those of our partners. We love sharing knowledge and insight.
Our in field team are our ambassadors so we are totally committed to giving them the very best tools we can.
Over the past 10 days we trained over 80 people across the UK for our partners. Store managers, tactical retail trainers and brand ambassadors have all been trained across a number of topics. Consumer profiling, attach techniques and how to upsell, all delivered in a manner that has the consumers needs at the core of the program. We understand the importance of getting it right when delivering our training and have over ‘50 years’ experience between us! Some more than others LOL :0).
The art of selling has always been unappreciated but in the new age of millenials coming into our stores a new approach is needed. We love this piece from Micah Solomon https://www.forbes.com/sites/micahsolomon/2016/12/17/five-secrets-of-sales-success-with-millennial-customers-that-wont-turn-them-off-forever/#529fc95f1f7c
We believe training has to be specific to be successful. No cookie cutter style from us. If it’s a travel environment we have a program. If it’s a mobile phone network specialist we understand the nuances of those stores and if it’s a department store that likes a softer more educational approach we also have programs to suit brands and people here.
Helping to increase a partner’s sell through is what drives us here at Twenty5eight. We spend a lot of time with our partners product and brand teams before we even start talking to our teams. Knowing the fundamentals around features and benefits and how they add value to the consumer is super important….anything else is just speculative pitching. We love to see the poetry that a confident sales conversion gives when an ambassador understand the customers need and by using their knowledge move that engagement through to a positive sale making the customer happy.
We hear all too often that products sit on shelves from launch to range review gathering dust. Sometimes without staff even knowing how amazing the product really is or why they could and should be promoting it to customers. We live in an age where consumers are spoilt for choice so in that moment in store how are you going to stand out from the crowd?
It is also OUR responsibility to make sure that our partners are represented by the best training team possible.
Whether you are a brand owner looking to drive sales or an account manager looking to keep your buyer happy we know we can affect sales in a positive way.
Steve Jobs once said, “You’ve got to start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out where you are going to sell it.” Take this into how you engage with retailers.
In this new digital age when consumers have so much choice, making the retail experience better is more important than ever before. Understanding the customer journey in store allows the tailoring of the training to be delivered. Identifying weak areas in the sales process will allow a brand to then address the issue and train the necessary people.
Over time this will provide:
- Consistency in sales
- Increased sell through
- Repeat purchase orders from buyers.
In a world where customer experience is king, training staff on how to deliver that for your brand is a must.
If you would like to see how Twenty5Eight can help your business improve in any of the above areas, don’t hesitate to contact us @ email@example.com